Treasure Data Agency in Wiesbaden

Treasure Data is a central customer data platform (CDP) and brings together company-wide offline and online customer data sources across all channels in a clear and concise manner, while complying with all data protection regulations. Distributed data silos are connected with each other and enable a 360° view as well as the creation of a meaningful customer database.

Treasure Data is based on the approach of data-driven marketing, but service and sales can also benefit equally from the uniformly created customer profiles by receiving customer-related insights in real time.

The scope of Treasure Data at a glance:

• Creation of a central customer database & Single Customer View
• Segmentation of target groups in real time
• Individual customer approach & optimisation of the user experience (by means of relevant content)
• Traceable customer journey
• Supports marketing strategies such as omni-channel marketing & multi-channel-marketing
• Specific targeting is possible
• Compliance with all data protection guidelines (DSGVO)
• Compatible with existing systems within the company

Learn more about Treasure Data