Supporting Henkel in strengthening their Lovebrands
We partner with Henkel to increase brand loyalty
The FMCG world is heavily fragmented and shaped by heterogeneous brands and consumer touchpoints. Companies are faced with the challenge of reaching their target groups effectively and retaining them in the long term. In addition, there are rising costs for access to consumers, the end of third-party cookies and the urgent need to acquire first-party data and build individual 1:1 relationships with relevant customer groups.
Brand engagement with engaging product tests and surveys
Together with Henkel, we continue to develop the Ask Team Clean brand, which carries out product tests in over 20 countries. As part of this, our marketing experts working with the editorial and design teams to support Henkel in the entire campaign planning process, the production of compelling content and visuals, and the reliable measurement and reporting of all campaign activities.
Campaign orchestration and marketing automation
In our collaboration with Henkel, we use data-driven marketing to successfully implement personalized campaign ideas with validated customer and behavioural data. With Adobe Campaign and Adobe Customer Journey Analytics, we implement complex and cross-channel campaigns and create fully personalized experiences that successfully convert target groups into long-term customers.
Fully integrated social media campaigns
Another part of our joint work is the development of effective and high-reach social media campaigns. They are designed to raise awareness of the Henkel brands and familiarize the target group with attractive offers and content specials on the platform. In addition, we intensify the link between digital and point-of-sale with well-aligned marketing activities.
Implementation of the newsletter campaigns and A/B test strategy
We also produce optimized newsletter campaigns for Henkel, using industry-leading testing methods that help us to achieve impressive delivery, open and click rates. In doing so, we ensure the best possible activation of the target group segments, which are usually over 100K recipients, and their successful integration into important user journeys for Henkel.
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