Claude cybersecurity incidents highlight risks in AI testing
Aug 5, 2026 – Anthropic disclosed three Claude cyber evaluation incidents where models reached real systems, underscoring the need for stronger AI controls.
Insights
Doctors use AI chatbots, but still trust expert sources
Jun 18, 2026 – The Coliquio Specialist Physician Report 2026 finds that doctors use AI chatbots more often, while trust remains strongest in expert sources.
Veeva’s AI Roadmap: What CRM Bot, Agents and Shortcuts Mean for Life Sciences
Jun 16, 2026 – Veeva is expanding its AI roadmap with CRM Bot, Agents and Shortcuts, pushing life sciences teams to prepare data and governance.
Edelman Trust and Health Germany 2026: Key Takeaways
Jun 15, 2026 – Edelman’s 2026 special report examines trust and health in Germany and why the topic matters for brands and communications teams.
Anthropic Restrictions Put India’s AI Strategy in Focus
Jun 15, 2026 – Anthropic’s model restrictions have reignited India’s debate over sovereign AI, open source options and reliance on U.S. frontier providers.
Advertising Reloaded: How AI Is Transforming Advertising
Feb 2, 2026 – Position Your Brand for the AI Era Invest in GEO (Generative Engine Optimisation) now GenAI is not Google and does not work like a traditional web search. Website content is not listed but interpreted, classified, and evaluated. This means that brands should shape the right connotations associated with their own brand early on. This can … Continued
The New Login for Healthcare Professionals
May 20, 2025 – 8awake launches DocID: An innovative login and marketing platform for healthcare professionals in Europe, which brings healthcare marketing to a new level.
Successful Search Engine Marketing (SEM) in Pharma marketing
Apr 27, 2025 – Effective Search Engine Marketing in the pharma industry to reach healthcare professionals and patients
The most popular HCP-Communities in Germany
Jun 26, 2024 – Where knowledge exchange in Healthcare takes place online In recent years, the need of doctors to utilize social networks for communication and idea exchange has significantly increased, especially following the pandemic. While mainstream social networks facilitate casual interactions with ease, they fall short in providing the privacy and confidentiality necessary for medical professionals to share … Continued
8awake strengthens its partnership with Adobe
Mar 22, 2024 – 8awake is proud to be an official partner of Adobe for the third year in a row Adobe and 8awake develop best-in-class customer engagement organisations and capabilities, helping market leaders across industries to outperform their competition. As an Official Adobe Partner, we support customers from a wide range of industries and sectors in the development … Continued
Variables and Placeholders in your ChatGPT prompts
Aug 9, 2023 – Get more out of ChatGPT with smart and functional prompts Since the launch of OpenAI’s ChatGPT in November 2022, the day-to-day life of marketing teams has changed fundamentally. Now, after almost a year, it is the right time to report on the benefits of the new way of working as well as everyday challenges. The … Continued
Build compelling customer experiences with animations
Jun 26, 2023 – Improve user experience and drive customer engagement with visual storytelling Designing an engaging user experience is key to a successful brand positioning. In an attention-seeking digital eco-system, capturing and keeping the customers attention is crucial for an impactful marketing campaign. Animated visualizations help to increase visibility and maintain the users interest. Market-leaders use rich animated … Continued
High-Performing Lottie animations on the Web
Jun 23, 2023 – The secret sauce to get everything out of Lottie with blazing fast animations on web and mobile.
A Recap of Global Marketing Trends in 2023 and beyond
Jun 7, 2023 – Learn more about the big trends that reshape the future of digital marketing in 2023 and beyond.
Adobe Firefly – Empowering creative design tools with AI
Apr 11, 2023 – The new AI-Toolkit from Adobe brings image manipulation and generation to the next level.
Enhance your Visual Design Process with AI
Feb 27, 2023 – How artificial intelligence is changing the visual design world. Learn about the new tools, services and opportunities!
Driving Customer Engagement in Pharmaceuticals
Feb 2, 2023 – An industry in transition: Current opportunities in the digital customer engagement.