How tools like ChatGPT could change your business

For us and many clients we have worked with recently, the first input of a command answered using ChatGPT and its sophisticated algorithm was eye opening. With only a little input, the algorithm confidently writes content for almost any conceivable task you give the machine.

The Silicon Valley-based company was founded in 2015 by Sam Altmann, Elon Musk (who is not an active part of OpenAI anymore) and others, who pooled a total of $1 billion in funding to develop the artificial intelligence of the future. On November 30, 2022, OpenAI launched the first publicly available application called ChatGPT.

The algorithm developed by OpenAI enters an area that was previously reserved for the human mind. The generative AI solution unfolds a groundbreaking potential to change entire process landscapes and revolutionize ways of working.

Try it now at chat.openai.com.

Potential Use-Cases

We would like to explain just a few potential use-cases in more detail:

Marketing & Sales

  • Support applications and bots that increase customer satisfaction and optimize processes
  • The creation of personalized content for marketing purposes and promotional materials, including visual implementation

IT & Software Development

  • The automated development, analysis and documentation of application code
  • In the machine analysis and defense against attacks on critical systems and critical infrastructure

Processes & Operations

  • The automation of project workflows, such as the preparation, tracking or evaluation of tasks
  • For the active prevention of business risks or legal impact assessments

First steps in your company

If your company is considering the use of AI, the first step is to identify affected business areas that will be positively and negatively impacted by the new technological capabilities. To do this, the first step is to assemble a cross-functional team that will be tasked with overseeing and ensuring the safe use of this new and rapidly evolving technology.

This committee should then address the following questions, among others:

  • What is our corporate strategy to deal with AI? What opportunities and risks do we see for our business unit in the role of early adopter vs. late adopter?
  • How do we evaluate the right use cases and what criteria are used as a basis?
  • What ethical and legal requirements do we base the use of AI on?
  • What organizational and technological capabilities must be build for the efficient use of AI?

Our experts will be happy to support you with the definition of the right position of your company and the development of first use-cases in the field of AI.

Stephan Salat
Managing Director & Founder

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