HubSpot offers a comprehensive CRM platform for all marketing & sales activities
HubSpot is an all-in-one platform for managing sales processes and therefore offers numerous possibilities for the successful implementation of inbound marketing strategies.
The integrated CRM system (Customer Relationship Management System) helps to manage customer contacts and their company affiliation efficiently and clearly. Tracking the customer journey is also possible with HubSpot.
Closer to the customer through advanced communication capabilities
The software provider supports the customer acquisition process with the help of a comprehensive range of tools, which are designed to enable individual support in accordance with the customer journey.
This is achieved, for example, by creating personalised email or newsletter templates. The notification function immediately informs the e-mail distributor as soon as his e-mail or newsletter has been opened. The integrated call option subsequently enables immediate contact with the recipient and initiates the customer acquisition process into the next phase. During a telephone call, personal notes can be stored in parallel in the contact chronicle.
In the next step, the meeting tool helps to identify and set a suitable time slot for a shared appointment in the most time-saving way possible. HubSpot automatically synchronises with the Google or Office 365 calendar, allowing customers to view available time slots and ensuring that nothing stands in the way of a quick appointment.
Simple & quick deal processing
From lead to paying customer. By using the deal pipeline and the deal phase overview, a consistent customer support of the different departments such as marketing, sales and customer service is made possible at any time throughout the entire customer journey.
HubSpot supports the user in ensuring simple and customer-friendly deal processing already during the business initiation phase. The range of functions provided by HubSpot depends on the service package. For example, with the Sales Hub Professional or Enterprise extensions, it is possible to send an offer that can be signed immediately using ESign, thus speeding up the transaction process for both parties.
Our CRM experts will be happy to help you with the cost-benefit selection regarding the various service packages for your company. You can choose between HubSpot Starter, Professional or Enterprise.
The campaign management tool for synergies between marketing and sales
With HubSpot’s campaign management tool, marketing teams can create a campaign directly in HubSpot and manage it in real time. Centralised campaign management ensures a consistent customer approach across all channels and optimal coordination between marketing and sales. Both departments have access to a centralised data source that maps the individual phases of the customer journey and signals to the sales team the ideal time to get in touch with the customer.
It is also possible to continuously analyse and measure campaign performance. Deals and the sales generated from them can be tracked and assigned to a specific campaign.
The relationship between marketing investments and the deals actually closed is tracked transparently for Hubspot users and provides information about the sales strength of the respective campaign.
High usability meets low technical input - creating websites with HubSpot
New is that from now on a free website can be created with HubSpot’s content management system via drag-and-drop page editing and the hosting is included.
As usual, a wide range of tools is available for the creation of the website for example, the integration of chatbots or contact forms is easily possible.
No programming skills are required to build the website, as the user uses ready-made themes for the design and structures the website using the drag-and-drop function.
We are a certified solution partner of HubSpot
As a certified solution partner of HubSpot, we can offer you and your team the best possible support. Our CRM specialists are pleased to support you in:
- Evaluation and implementation of the right CRM platform
- Designing and implementing new inbound channels and acquisition opportunities
- Improving CRM processes and their functionalities
- Training and familiarisation of your employees
- Optimising your customer acquisition processes
- Analysis and correct interpretation of sales key figures and customer journeys