Treasure Data
Achieve a unified, personalised & cross-channel customer journey with Treasure Data
Treasure Data is a central customer data platform (CDP) and brings together company-wide offline and online customer data sources across all channels in a clear and concise manner, while complying with all data protection regulations. Distributed data silos are connected with each other and enable a 360° view as well as the creation of a meaningful customer database.
Treasure Data is based on the approach of data-driven marketing, but service and sales can also benefit equally from the uniformly created customer profiles by receiving customer-related insights in real time.
The scope of Treasure Data at a glance:
- Creation of a central customer database & Single Customer View
- Segmentation of target groups in real time
- Individual customer approach & optimisation of the user experience (by means of relevant content)
- Traceable customer journey
- Supports marketing strategies such as omni-channel marketing & multi-channel-marketing
- Specific targeting is possible
- Compliance with all data protection guidelines (DSGVO)
- Compatible with existing systems within the company
We are happy to support you with the:
- Selection and integration of a suitable customer data platform (alternatively e.g. Gigya)
- Training and further education of your employees
- Analysis and evaluation of the collected customer data
- Integration and optimisation of omnichannel marketing channels
- Personalisation of the customer journey
- Familiarisation with data protection guidelines
