Achieve a unified, personalised & cross-channel customer journey with Treasure Data

Treasure Data is a central customer data platform (CDP) and brings together company-wide offline and online customer data sources across all channels in a clear and concise manner, while complying with all data protection regulations. Distributed data silos are connected with each other and enable a 360° view as well as the creation of a meaningful customer database.

Treasure Data is based on the approach of data-driven marketing, but service and sales can also benefit equally from the uniformly created customer profiles by receiving customer-related insights in real time.

The scope of Treasure Data at a glance:

  • Creation of a central customer database & Single Customer View
  • Segmentation of target groups in real time
  • Individual customer approach & optimisation of the user experience (by means of relevant content)
  • Traceable customer journey
  • Supports marketing strategies such as omni-channel marketing & multi-channel-marketing
  • Specific targeting is possible
  • Compliance with all data protection guidelines (DSGVO)
  • Compatible with existing systems within the company

We are happy to support you with the:

  • Selection and integration of a suitable customer data platform (alternatively e.g. Gigya)
  • Training and further education of your employees
  • Analysis and evaluation of the collected customer data
  • Integration and optimisation of omnichannel marketing channels
  • Personalisation of the customer journey
  • Familiarisation with data protection guidelines
Stephan Salat
Managing Director & Founder

Point of Contact