Setup and execution of an influencer-driven brand awareness campaign
Building the brand of the one stop shop for medical travel information online
We setup an influencer campaign together with one of the biggest pharmaceutical companies, a key-supplier of travel vaccines with the mission to protect people from serious diseases all over the world. To fulfil this duty, our client supports many initiatives that provide information and practical guidance to increase disease awareness. One of them is a digital brand to support travellers with medical information, helping millions of people preparing for their next adventure.
The challenge was to build a high performing brand awareness campaign, and establish it as the one stop shop for medical travel information on web and mobile.
Our social media experts identified the most engaging and effective influencers in travel, build partnerships with over 20 key opinion leaders and reached out more than 8 million people.
We produced hundreds of branded stories on Instagram, embedded the brand in an authentic storytelling environment – genuinely endorsed by the most popular influencers.
The campaign performance exceeded all expectations, within a timeframe of 6 month we were able to increase the websites brand-traffic by over 140% and doubled the number of active mobile app users.
You are facing a similar challenge? We are happy to support you and your product or brand, reaching the right audience. Get in touch with our brand awareness specialists!