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Digital & Technologies

Advertising Reloaded: How AI Is Transforming Advertising

02 February, 2026Position Your Brand for the AI Era Invest in GEO (Generative Engine Optimisation) now GenAI is not Google and does not work like a traditional web search. Website content is not listed but interpreted, classified, and evaluated. This means that brands should shape the right connotations associated with their own brand early on. This can … Continued

Growth, Marketing & Sales

The most popular HCP-Communities in Germany

26 June, 2024Where knowledge exchange in Healthcare takes place online In recent years, the need of doctors to utilize social networks for communication and idea exchange has significantly increased, especially following the pandemic. While mainstream social networks facilitate casual interactions with ease, they fall short in providing the privacy and confidentiality necessary for medical professionals to share … Continued

Digital & Technologies

8awake strengthens its partnership with Adobe

22 March, 20248awake is proud to be an official partner of Adobe for the third year in a row Adobe and 8awake develop best-in-class customer engagement organisations and capabilities, helping market leaders across industries to outperform their competition. As an Official Adobe Partner, we support customers from a wide range of industries and sectors in the development … Continued

Digital & Technologies

Variables and Placeholders in your ChatGPT prompts

09 August, 2023Get more out of ChatGPT with smart and functional prompts Since the launch of OpenAI’s ChatGPT in November 2022, the day-to-day life of marketing teams has changed fundamentally. Now, after almost a year, it is the right time to report on the benefits of the new way of working as well as everyday challenges. The … Continued