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AI & Automation

Advertising Reloaded: How AI Is Transforming Advertising

Feb 2, 2026Position Your Brand for the AI Era Invest in GEO (Generative Engine Optimisation) now GenAI is not Google and does not work like a traditional web search. Website content is not listed but interpreted, classified, and evaluated. This means that brands should shape the right connotations associated with their own brand early on. This can … Continued

AI & Automation

Variables and Placeholders in your ChatGPT prompts

Aug 9, 2023Get more out of ChatGPT with smart and functional prompts Since the launch of OpenAI’s ChatGPT in November 2022, the day-to-day life of marketing teams has changed fundamentally. Now, after almost a year, it is the right time to report on the benefits of the new way of working as well as everyday challenges. The … Continued