Marketing & Advertising
At 8awake, Sofia develops strategies for digital brand positioning and supports clients across industries with their digital marketing agenda. She is an expert in data-driven marketing, advertising and AI.
Sofia is Brazilian and grew up in Fortaleza. Besides her passion for volleyball, she is interested into all topics related to Artificial Intelligence and how it will change our everyday life.
We use cookies on our website to improve the service we offer. The information helps us to understand how our visitors use our site. But some cookies are even necessary for the proper function of the website. These are marked as "essential" in the details.
| Accept | Essential cookie |
|---|---|
| Name | Data-privacy settings |
| Provider | 8awake GmbH |
| Purpose | Cookie is used for storing your answer on this banner. So that we won't ask you again. |
| Privacy policy | Privacy policy |
| Cookies | 8awake_data_privacy |
| Cookie expiration | 180 days |
| Accept | |
|---|---|
| Name | Google Analytics |
| Provider | Google LLC |
| Purpose | Cookies by Google are used for website analytics. Generates statistical data on how the visitor uses the website. |
| Privacy policy | Privacy policy |
| Cookies | _ga, _gat, _gid |
| Cookie expiration | 2 Years |
| Accept | |
|---|---|
| Name | Google Ads |
| Provider | Google LLC |
| Purpose | Cookies by Google Ads are used for advertising and targeting purpose. |
| Privacy policy | Privacy policy |
| Cookies | __gsas, __gpi, __gpi_optout, NID, DSID, test_cookie, id, __gads |
| Cookie expiration | 2 Years |
| Accept | |
|---|---|
| Name | |
| Provider | Facebook Inc. |
| Purpose | Cookies by Facebook are used for advertising and marketing activities. Generates statistical data on how the visitor uses the website. |
| Privacy policy | Privacy policy |
| Cookies | _fbp, fr |
| Cookie expiration | 2 Years |
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| Name | Hotjar |
| Provider | Hotjar Ltd |
| Purpose | We use Hotjar in order to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users’ experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices. This includes a device's IP address (processed during your session and stored in a de-identified form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), and the preferred language used to display our website. Hotjar stores this information on our behalf in a pseudonymized user profile. Hotjar is contractually forbidden to sell any of the data collected on our behalf. |
| Privacy policy | Privacy policy |
| Cookies | Cookies with the prefix _hj |
| Cookie expiration | 1 Year |
| Accept | |
|---|---|
| Name | HubSpot |
| Provider | HubSpot, Inc. |
| Purpose | Cookies by HubSpot are used for website analytics. Generates statistical data on how the visitor uses the website. |
| Privacy policy | Privacy policy |
| Cookies | __hstc, hubspotutk, __hssc, __hssrc |
| Cookie expiration | 2 Years |
| Accept | |
|---|---|
| Name | Outbrain |
| Provider | Outbrain, Inc. |
| Purpose | Cookies by HubSpot are used for website analytics. Generates statistical data on how the visitor uses the website. |
| Privacy policy | Privacy policy |
| Cookies | Outbrain cookie details |
| Cookie expiration | Outbrain cookie details |
| Accept | |
|---|---|
| Name | AddThis |
| Provider | Oracle |
| Purpose | Cookies by AddThis are used for social sharing functionalities. Generates statistical data on how the visitor uses the website. |
| Privacy policy | Privacy policy |
| Cookies | addthis |
| Cookie expiration | 2 Years |