Capturing value connecting customer data with digital insights
Building a data-driven marketing model to shape the future of an automotive manufacturer
We helped a leading automotive manufacturer in Germany to establish a data-driven marketing model that continuously optimize the user experience based on behavioural touchpoint data and analysis, to make sure that every touchpoint hits the mark.
The journey of our client started with the desire to get a better understanding whom of their target group really uses their offered digital products and services. Most organizations capture all of this information, but very often in isolated places. Too few marry it all together! Legacy systems, siloed databases, and missing automation are just a few common obstacles.
Using our deep knowledge in data-driven marketing quickly enabled our client to fill the gap. We began with the roll-out of a robust customer identity management solution to identify users cross-channel and keep track of every digital interaction.
In phase two of the project we unleashed the full power of the Adobe platform, especially Adobe Analytics and Target, to effectively drive personalization at scale. We ran a significant amount of user experience tests across all channels, received statistically meaningful insights about their customers and how they interact with their digital products.
The new marketing model successfully led to an increase in engagement and loyalty by delivering the right messages in the right moment, anticipating what customers really want. We reduced the overall acquisition costs by as much as 24 percent, lifted revenues by 2.7 percent, and increased the efficiency of marketing spend by 18 percent.
You are facing a similar challenge? We are happy to support you with data-driven marketing models. Get in touch with our data & analytics specialists!